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1. |
Record Nr. |
UNICAMPANIAVAN0033595 |
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Autore |
Iserles, Arieh |
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Titolo |
A first course in the numerical analysis of differential equations / Arieh Iserles |
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Pubbl/distr/stampa |
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Cambridge, : Cambridge university, 1996 |
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Titolo uniforme |
A first course in the numerical analysis of differential equations |
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ISBN |
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Descrizione fisica |
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XVI, 378 p. : ill. ; 26 cm |
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Soggetti |
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65-XX - Numerical analysis [MSC 2020] |
65Lxx - Numerical methods for ordinary differential equations [MSC 2020] |
65Mxx - Numerical methods for partial differential equations, initial value and time-dependent initial-boundary value problems [MSC 2020] |
65Nxx - Numerical methods for partial differential equations, boundary value problems [MSC 2020] |
65F10 - Iterative numerical methods for linear systems [MSC 2020] |
65H10 - Numerical computation of solutions to systems of equations [MSC 2020] |
65F05 - Direct numerical methods for linear systems and matrix inversion [MSC 2020] |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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2. |
Record Nr. |
UNINA9910955385403321 |
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Autore |
Moore Karl <1955-> |
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Titolo |
Marketing : the basics / / Karl Moore and Niketh Pareek |
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Pubbl/distr/stampa |
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London ; ; New York : , : Routledge, , 2010 |
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ISBN |
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1-135-22590-7 |
1-134-17889-1 |
1-135-22591-5 |
1-282-44409-3 |
9786612444098 |
0-203-87034-4 |
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Edizione |
[2nd ed.] |
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Descrizione fisica |
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1 online resource (246 p.) |
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Collana |
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Classificazione |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Consumer behavior - Research |
Export marketing - Management |
Marketing research |
Marketing - Management |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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BOOK COVER; TITLE; COPYRIGHT; CONTENTS; LIST OF ILLUSTRATIONS; INTRODUCTION; 1 WHAT IS MANAGEMENT?; 2 MARKETING AS A CORPORATE FUNCTION; 3 SEGMENTATION, TARGETING AND POSITIONING; 4 ONLINE MARKETING; 5 PRODUCT AND PLACEMENT; 6 PRICE; 7 PROMOTION; 8 PEOPLE; 9 MARKET RESEARCH: SEEKING DEEP INSIGHT INTO THE CUSTOMER'S WORLD AND MIND; 10 GLOBAL MARKETING; GLOSSARY; INDEX |
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Sommario/riassunto |
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'...a punchy, stripped-down version of what marketing is all about.' - The Times Higher Education Supplement If you have a product you're looking to market, or you're seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the 'tipping point'. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book: <LI |
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