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1. |
Record Nr. |
UNINA9910150230103321 |
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Autore |
Schiffman Leon G. |
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Titolo |
Consumer behaviour : a European outlook / / Leon G. Schiffman, Leslie Lazar Kanuk and Håvard Hansen |
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Pubbl/distr/stampa |
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Harlow, England : , : Pearson, , [2012] |
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©2012 |
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ISBN |
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Edizione |
[Second edition.] |
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Descrizione fisica |
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1 online resource (460 pages) : color illustrations, tables |
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Classificazione |
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Disciplina |
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Soggetti |
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Consumer behavior - Europe |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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An introduction to the study of consumer behaviour -- Consumer research -- Market segmentation -- Consumer decision-making -- Consumer motivation -- Personality and consumer behaviour -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behaviour -- Reference groups and family influences -- Social class and consumer behaviour -- The influence of culture and subculture on consumer behaviour -- Cross-cultural consumer behaviour : an international perspective -- Consumer influence and the diffusion of innovations -- Consumer decision-making-again. |
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Sommario/riassunto |
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The second European edition of Schiffman and Kanuk's classic Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy, how they evaluate their purchase, and how they ultimately dispose of it. The text has been thoroughly adapted and revised to reflect European conditions, and to focus attention on critical concepts in consumer behaviour. The authors discuss the effects of family, social class, culture and subculture on the decision-making process, and, by taking a psychological approach, illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies. |
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2. |
Record Nr. |
UNISALENTO991002011489707536 |
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Autore |
Correll, Werner |
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Titolo |
Apprendimento programmato e pensiero creativo / Werner Correll |
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Pubbl/distr/stampa |
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Brescia : La Scuola, 1976 |
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Descrizione fisica |
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Collana |
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Didattica e nuove tecnologie ; 8 |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Trad. di Giorgio Beari |
Tit. orig.: Programmiertes lernen und schopferisches denken |
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3. |
Record Nr. |
UNICAMPANIAVAN00211754 |
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Autore |
Fasolato, Claudia |
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Titolo |
Surface Enhanced Raman Spectroscopy for Biophysical Applications : Using Plasmonic Nanoparticle Assemblies : Doctoral Thesis accepted by the Sapienza University of Rome, Rome, Italy / Claudia Fasolato |
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Pubbl/distr/stampa |
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Titolo uniforme |
Surface Enhanced Raman Spectroscopy for Biophysical Applications |
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Descrizione fisica |
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xviii, 155 p. : ill. ; 24 cm |
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Soggetti |
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00A79 (77-XX) - Physics [MSC 2020] |
74A50 - Structured surfaces and interfaces, coexistent phases [MSC 2020] |
74K35 - Thin films [MSC 2020] |
92C05 - Biophysics [MSC 2020] |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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