1.

Record Nr.

UNICAMPANIAVAN00127179

Autore

Michel, René

Titolo

Targeting Uplift : An Introduction to Net Scores / René Michel, Igor Schnakenburg, Tobias von Martens

Pubbl/distr/stampa

Cham, : Springer, 2019

Titolo uniforme

Targeting Uplift : An Introduction to Net Scores

Descrizione fisica

xxxii, 351 p. : ill. ; 24 cm

Altri autori (Persone)

Martens, Tobias von

Schnakenburg, Igor

Soggetti

62-XX - Statistics [MSC 2020]

62F03 - Parametric hypothesis testing [MSC 2020]

62P20 - Applications of statistics to economics [MSC 2020]

62R07 - Statistical aspects of big data and data science [MSC 2020]

68T09 - Computational aspects of data analysis and big data [MSC 2020]

90B60 - Marketing, advertising [MSC 2020]

91G70 - Statistical methods; risk measures [MSC 2020]

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia



2.

Record Nr.

UNINA9910483506503321

Autore

García Sánchez José Manuel

Titolo

Modelling in Mathematical Programming : Methodology and Techniques / / by José Manuel García Sánchez

Pubbl/distr/stampa

Cham : , : Springer International Publishing : , : Imprint : Springer, , 2021

ISBN

3-030-57250-1

Edizione

[1st ed. 2021.]

Descrizione fisica

1 online resource (XI, 284 p. 27 illus., 9 illus. in color.)

Collana

International Series in Operations Research & Management Science, , 2214-7934 ; ; 298

Disciplina

511.8

Soggetti

Operations research

Management science

Operations Research and Decision Theory

Operations Research, Management Science

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Sommario/riassunto

This book provides basic tools for learning how to model in mathematical programming, from models without much complexity to complex system models. It presents a unique methodology for the building of an integral mathematical model, as well as new techniques that help build under own criteria. It allows readers to structure models from the elements and variables to the constraints, a basic modelling guide for any system with a new scheme of variables, a classification of constraints and also a set of rules to model specifications stated as logical propositions, helping to better understand models already existing in the literature. It also presents the modelling of all possible objectives that may arise in optimization problems regarding the variables values. The book is structured to guide the reader in an orderly manner, learning of the components that the methodology establishes in an optimization problem. The system includes the elements, which are all the actors that participate in the system, decision activities that occur in the system, calculations based on the decision activities, specifications such as regulations, impositions or actions of defined value and objective criterion, which guides the



resolution of the system.