Analysis and enumeration : algorithms for biological graphs / Andrea Marino

• Record Nr.: UNICAMPANIASUN0114043
• Autore: Marino, Andrea
• Pubbl/distr/stampa: XVII, 151 p., : ill. ; 24 cm
• Edizione: [[Amsterdam] : Atlantis, 2015]
• Descrizione fisica: Pubblicazione in formato elettronico
• Soggetti: 05-XX - Combinatorics [MSC 2020]; 92-XX - Biology and other natural sciences [MSC 2020]; 05C38 - Paths and cycles [MSC 2020]; 92C42 - Systems biology, networks [MSC 2020]; 05C90 - Applications of graph theory [MSC 2020]
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia

Marketing today's academic library [[electronic resource] ] : a bold new approach to communicating with students / / Brian Mathews

• Record Nr.: UNINA9910778135303321
• Autore: Mathews Brian (Brian Scott)
• Pubbl/distr/stampa: Chicago, : American Library Association, 2009
• ISBN: 0-8389-9155-6; 1-283-21270-6; 9786613212702; 0-8389-9154-8; 0-8389-9715-5
• Descrizione fisica: 1 online resource (191 p.)
• Disciplina: 021.7
• Soggetti: Academic libraries - Marketing; Academic libraries - Public relations; Libraries and students; Advertising - Libraries
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.
• Sommario/riassunto: Written in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.